In addition to Seamless and GrubHub, other similar services have popped up in recent years. Since its inception, the company, which also owns, has received about $84 million in funding. GrubHub’s ordering services cover 20,000 restaurants in about 500 cities. Seamless covers about 12,000 restaurants in 40 cities, mostly on the East and West Coasts, along with Houston and Austin, Texas, and overseas in London. Before that, Spectrum Equity Investors bought a minority stake in the company for $50 million.
Seamless North America LLC was spun off from Aramark Corp.
The combination of the two should simplify online ordering for both consumers and restaurants, many of whom currently split their online business between not just Seamless and GrubHub, but other similar services as well. They also aggressively vied with each other for market share, boosting their ranks of sales representatives and heavily promoting themselves through social media and email offers and discounts. Last year, orders through the two privately held companies totaled about $875 million in gross food sales, resulting in combined revenue of more than $100 million. Meanwhile, restaurants can benefit from new business and don’t have to deal with as many phone orders, which can be labor intensive and prone to error. The services appeal to diners by eliminating the need for a kitchen drawer of takeout menus, while also helping them discover new pickup and delivery options in their neighborhoods. in 2004, said that by combining their complementary restaurant and diner networks the new company will be well positioned for continued growth in what’s become a huge market. “We believe the merger will enhance the products we are able to offer both our diners and restaurants.” “We are excited to combine the strengths of these two dynamic organizations in an industry that is rapidly gaining traction,” Maloney said in a statement. In addition to websites, both companies also offer smartphone apps geared toward diners on the go. Diners can search the menus, along with reviews posted by diners, to find the food they want and then order and pay online.
Online takeout ordering services work by contracting with restaurants, mostly in large metropolitan areas, to list themselves on the websites. Digital Replica Edition Home Page Close Menu
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